Social Media 201
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Webinar for Small Act/Thrive clients. What do you do once you have social media accounts?
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Social Media 201
- 1. Social Media 201 Small Act Client-Exclusive Webinar December 2010
- 2. Housekeeping You are all muted. Please type any questions in the questions box. What are the names of Santa’s reindeer?
- 3. Housekeeping If you would like to be unmuted to say something, use the “raise hand” feature.
- 4. Housekeeping When you exit the webinar, you’ll see a survey - please take a quick minute to fill it out.
- 5. Housekeeping A video of this presentation will be available on support.smallact.com in a few days.
- 6. Allow myself to introduce... Awesome Marketing Manager at Small Act Worked in the nonprofit sphere since 2001 doing electronic & print communications Voice behind: @smallact (professional) @thinklynsen (personal) @GoodEasyEats (recipes) Enjoys cooking, crochet, board games, and singing in a pirate band
- 7. Agenda: Social Media 201 How Facebook and Twitter Work How communities are started How communities grow Questions
- 8. How do Facebook and Twitter work?
- 10. (Sorry)
- 11. “Edgerank”
- 12. Facebook: Conclusion • You need more than "likers"! • Create engaging content • People will engage with you (not hide you) • You will actually appear in their feed. • (Because people will not visit your page regularly.)
- 22. How do I get my own hashtag? Complicated, three-step process: Make It Up. (Well, check that it doesn’t already exist first.)
- 23. Twitter: Conclusion Lists Organize! Find lists! Get listed! Hashtags Watch them! Use them! Create them!
- 24. How communities are started
- 27. Content ideas Articles by you Articles by others (subscribe to newsletters, watch hashtags) Retweeting others Quotes Questions
- 31. Finding followers Lists Similar orgs Ask for recommendations #FF Replyers/retweeters
- 33. Finding fans Tag people/pages in posts Ask Ads
- 42. Questions?
- 43. Before you go... A video of today’s presentation will be posted on support.smallact.com in a few days, so you can go back to it later. Don’t forget to fill out the survey after you exit the webinar.
- 44. Photo Credit: Quest Garden
Editor's Notes
- AGENDA: So here's what we're going to talk about today. --Social Media 201…Hmm, I don't like that. Let's be more specific. --CLICK Flames! Let's call it… --CLICK I Have Accounts…Now What? --This webinar is for you if you've got accounts on Facebook and Twitter, you've sent some messages and messed with them a bit, but you really want to dig in and learn how you can maximize your potential. So to that end, here's what we're going to talk about. --CLICK (bullets)
- -Newsfeeds --So you built this awesome Facebook fan page, customized it, and now this is how everybody views your content, right? --CLICK Wrong. --People won't usually come to your page --CLICK (Sorry.)
- --CLICK People usually interact with other people and the pages they've "liked" through their news feed. --But here's the catch: Even though someone likes you, you may not show up in their feed. FB limits how many things show up in your feed by various devious means. --CLICK The first way: Top news vs. CLICK Most recent (describe each) --But it's even more complex than that --FB employs an algorithm to determine if your post will show up in their feed. CLICK This formula is called Edgerank. --Edgerank based on relationship to the user, time since posting, # of interactions --CLICK Getting people to CLICK like or CLICK comment on your Facebook content improves your Edgerank, or the chances that more people will see it in their feed. --People always have the option to hide you as well.
- -Stream --Just because someone follows you doesn't mean they'll see every tweet you send. (Don't be afraid to repeat yourself, especially if you tweet a lot.) ---CLICK For example, I follow over 1,000 people, so obviously I don't read every tweet in my stream! In order for me to make sense of it all, I rely heavily on Twitter lists.
- -CLICK Lists --Organization technique - lists of users, so you can see just those users' tweets --Filtering technique ---Council for Insurance Agents and Brokers, for example, keeps a list of their members who they know are on Twitter as a way to track what their members are doing and what they care about. --Indicator of influence (better than follower count?) ---CLICK I'm on over 100 lists…but
- ---CLICK Beth Kanter is on over 4,000. So clearly she is the winner for influence!
- --CLICK So here's a list of the lists I created. --CLICK Lock means private --CLICK Pirates list - So if you're interested in pirates, you can follow people on that list, or the list itself.
- --CLICK Lists also in Thrive --Lists are the best way to organize your contacts so you can look at the tweets most important to you. Getting on lists is also a great way to obtain new followers…more about that later.
- -Hashtags --Topic markers --CLICK Show up in trending topics --Way to monitor & join conversation
- --CLICK One tag I follow is #nonprofit. The way to follow what people are saying about that topic is to do a search on Twitter…
- --CLICK OR to use Thrive's Keyword finder
- --CLICK How do I get my own hashtag? ---It's a very complicated process. CLICK ---CLICK Make ---CLICK It ---CLICK Up. Yep, all you have to do is dream it up and start using it in your tweets. You don't have to register it, you don't have to run it by some higher power, just come up with one that's short, sweet and works for your topic, and run with it. If you have a conference, create a hashtag. Got a campaign? Create a hashtag. It'll help people engage with you and others as well. ---CLICK But make sure nobody else is using it first…do a quick search to figure that out.
- --Twitter Conclusion: CLICK Lists. CLICK Get yourself organized so you can listen more effectively. CLICK Find ones to find people to follow. CLICK Being on lists adds to your credibility. --CLICK Hashtags. CLICK Watch them - listen to conversations about topics you are interested in. CLICK Use them - participate in those conversations by employing the same hashtag. CLICK Create them - It's easy. You don't need to register them.
- CLICK - Content --Good content is key --Finding/creating good content is hard.
- --CLICK "Good" content is content worth responding to/passing on
- --Ideas: CLICK Articles by you, CLICK articles by others, CLICK retweeting others, CLICK quotes, CLICK questions
- --CLICK Remember: CLICK Listen! What are people talking about? Join in! CLICK Be relevant Talk about the things your audience cares about. CLICK be timely (ex: Top 20 nonprofit tweeters)
- -Thanking/responding --CLICK Thanking deepens the relationship --Responding demonstrates there's a real person there who cares
- -Finding followers (Twitter) --CLICK Look at lists, build lists (people will see lists they're on and their friends are on, and check them out), join directories, like Twibes. Do a Google search for Twitter Directory to find ones that you can easily add yourself to. --Similar/complementary orgs' followers --Ask people to recommend you --Participate in #FF --Follow those who follow, retweet or reply to you (except spammers)
- --CLICK Warning: Don't let your follow/follower balance get out of whack
- CLICK Finding fans (Facebook) CLICK --Tag other orgs in posts CLICK --Ask CLICK --Ads
- CLICK -Super fans --Track them, treat them well
- --CLICK - Use the profile pane to tag them and add notes
- --CLICK - Use the Contacts tab in Thrive
- CLICK - TIME
- CLICK - Landing pages
- CLICK - Apps
- CLICK - Contests/drives/giveaways